esei
I work with Esei, a new Australian skincare brand blending science-backed formulas with a clean, minimal aesthetic. My role focuses on elevating brand awareness and shaping the narrative around Esei’s hero products, including their hydrating serums, self-tanning face drops, and peptide-rich lip balm.
As their freelance PR partner, I develop media-ready messaging, craft press releases, and curate tailored pitches for beauty and lifestyle editors. Using Esei’s visual assets and product graphics, I create clear, story-driven communication that positions the brand as a rising force in Australia’s modern skincare landscape.
My work includes:
Brand storytelling that highlights Esei’s founder background and skin-first philosophy
Media kit development and product-focused PR campaigns
Influencer outreach, curated gifting, and social storytelling concepts
Ongoing narrative support for product launches and seasonal campaigns
Through strategic communication and thoughtful storytelling, I help shape how Esei is introduced to media, influencers, and consumers. Ultimately, helping expand the brand’s presence, while capturing the effortless, hydrating glow at the heart of Esei skincare.
ALLKINDS
I partnered with Allkinds on a freelance basis to support PR storytelling and campaign communications for several of their vibrant, youth-focused product releases. Known for their playful scents, bold colours, and imaginative packaging, Allkinds creates bodycare and self-care products designed to spark joy. Drawing from their colourful campaign assets, my work helped bring that energy into media and content spaces through polished, on-brand storytelling.
Freelance Contribution
Campaign Copy & PR Story Support
Wrote playful, energetic messaging inspired by each collection’s scent profile, theme, and visual identity.Media Angle Development
Created youth lifestyle–friendly pitch angles centred around gifting, self-expression, sensory experiences, and seasonal moments.Asset-Led Storytelling
Used the brand’s bold packaging and creative photography to shape narrative hooks that aligned with Allkinds’ fun-first tone.Support for Product Drops & Gift Sets
Developed messaging for themed sets and limited releases, helping set the tone for how they were communicated externally.
My freelance support helped elevate campaign narratives, strengthen product storytelling, and ensure each range was communicated with the creativity and character that defines the Allkinds brand.
freelance projects
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freelance projects *
Developed content, crafted copy, and designed email campaigns for Platypus Shoes’ Valentine’s Day project, creating engaging messaging that captured the seasonal spirit and drove customer interaction.
HYPE DC
Created content, wrote copy, and executed email campaigns for Nike Air Max 720’s 'Throwback Future Pack,' blending nostalgia with modern design to engage sneaker enthusiasts and drive campaign excitement.
CERES LIFE
Managed PR-focused content and email campaigns for Ceres Life, spotlighting their organic fibers grown without pesticides, toxic chemicals, or GM seeds. Communicated the brand’s sustainability message; ‘Better for the earth. Better for the farmers. And your skin will thank you’—to raise awareness and strengthen consumer trust.
CERES LIFE
Developed content and email campaigns for a white linen mini shirt dress, emphasising its sustainable fabric, breezy summer style, and must-have wardrobe appeal to capture media and consumer attention, boosting brand visibility.